In this article, I intend to give an explanation of the sales funnel and effective ways to turn the visitor into a member and increase sales. Let's assume that your site is an electronic store and now it has regular inputs from various sources like Google, social networks, ads, and more. For example, every day, 1000 users log in on your site, seeing on average a few pages, and seeing some products and buying and selling your product.
In this case, we provide users with the services they are already buying, and now they are registering without any work, these are people who already know what they want and just enter our website by searching or introducing others. Pursue their goal.
There are a lot of people entering our site, which make up a significant percentage of our website visitors, these people are likely to be our future customers, but have we done some work to attract those people and increase sales? Or do you think we're
losing a lot of orders?
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We have two ways to increase website sales:
1- Increasing the visitor that we need to work on our input channels
2- Increasing the visitor-to-customer conversion rate
There is a disadvantage in the first method, and this is an increase in the excessive traffic of the website and in return for its high cost. In order to increase sales, we have to bring a large number of visitors to the site that cost both traffic and requires extensive and costly advertising. But in the second approach, it's a little different from the case, and we will turn the same people who are logged in to the customer in the ways we will continue to give them.
Well, let's go to the main point, how to increase the sales without increasing site visits! (Of course, this does not mean that we do not even work on the increase in inputs; it's better to work on incoming channels simultaneously, so as to exponentially increase conversion rates and increase sales of our site, but this article focuses on the methods of increasing and optimizing conversion rates)
To increase sales and rate of website conversion One of the first things you can do is review the user experience or the UX site. In general, we create a welcoming environment for the audience, and thereby accelerate the path to the visitor's reach.
If we briefly look at this, all sections of the website should be accessible, so that the user is confused to find the site support number, account numbers, find the categories and more, and close our site very quickly and look for the item. Go next!
So let's try to make everything as accessible as possible, especially the website's communication paths. The very good and easy things we can do for this section is to place an online conversation on the site, which has many examples. One of them is Crisp.im, a free version of which is also available and you can easily register and script it on your site and connect directly with your customers in a matter of minutes.
In this way, users can simply plug-in to the site's support and ask questions, which creates trust and provokes the website's sense of liveliness to the user.
Do not forget the cumulative effect!
On your website, consider a section called customer feedback, make it public so others can read it, this has two goodies. First, customers like to hear and feel valuable, and you get feedback. They did it. Second, new customers will be more likely to buy your product by studying the views of previous customers and have somehow cumulative effect on their work!
Of course, today's store systems have the ability to comment on products and make us comfortable, and we just have to encourage customers to share their opinions with us and other visitors.
Give your customer a complete description
In a study in this area, 56% of the participants said that more information about products would increase their confidence, and 96% of them believed that fixed customers provided brands with sufficient explanation for their products. So be sure to review in our Product Description section!
So far, we've talked more about things that expedite the buying process, helping users who have the intent to buy and have a little doubt about it, creating the sense that they came to the right place and buying the product to your goal. They will arrive and enjoy this process of shopping for them.
We will now discuss methods that will help us to create a clear process (campaign) on site visitors in order to attract visitors to the visitors, become members, and then turn them into customers through the introduction of their products.
First of all, we need to look at this, our site is like a magnet, a magnet whose work is attracting headlines to connect with visitors to the site. Have you ever thought that when a user visits a site, read a product or finds a product, and leaves the site, is it likely that it will return to the site? Unless you have the same customers who want to buy, they will recognize their need and write down our information to come back to us and register their purchase. Of course, their number is a handful!
There are several ways to get the clue, or Leading the site's visitors, most importantly, getting email from the visitor.
In this way, we are talking about the Permission Marketing that Mr Seth Gadin has spoken about in his book, which is the same name. First, we give the user a suggestion, in exchange for the offer, the email is taken to him and we ask him to send the emails to his email address in the same field.
How to turn people (strangers) into friends and then into customers? "Seth Gadin"
Do not make a mistake with email advertising and spam, as you know, it's an email marketing or email marketing email that we send in e-mail with web-based software such as Mailerlite, Mailchimp, GetResponse, etc., each of which features and We have restrictions. You can choose one for your needs and use it to do your e-mail marketing, but each of them has free services that you can use to get started without pay.
There are several ways to attract visitors to the site. One of the easiest methods is to use pop-ups, which of course I suggest using a scroll box, which is how you set it after scrolling, for example, 20% page, pop Open up the e-mail and get the contact information from the user. If you use the systems I have introduced, they will provide you with the code that you can use with these and without the need for technical knowledge. These popups and scroll boxes with your custom text Leave the site. The benefit of using the scroll box is that it is displayed only to users who have viewed part of the site, for example, reading up to half a page and ready to provide us with email.
The text used in this scroll box should be such that it gives a clear, tangible suggestion to the reader to give us the contact information that is e-mail here.
Do not overlook the Landing Page!
There are, of course, other professional ways to help us collect more emails and so many more headlines from the site's visitor. For example, creating a landing page (Landing Page) or suggesting downloading a linked file or e-mail, in exchange for receiving emails, as well as providing suggestions such as giving banners and ... to the user, in return for subscribing to the newsletter.
After collecting the user's emails, the work we need to do is create a campaign to introduce our product or service, and it will take place in a series of steps and processes that ultimately lead to users subscribing to the site and purchasing them and increasing sales.
The issue is a little complicated and long, and it requires a complete article that I will be writing about in the coming days.
So far, we have come to know that by doing so, we can use the existing platform to increase the visitor conversion rate to the member and buyer without increasing the site's visit.
Use the Push Notifications to increase sales
One of the other tools we can use to get the headband is technology called Push Notification, which helps us to send people who are not willing to give us email instead of sending us an application for sending a note to your browser or desktop and mobile. Accept that we can communicate with them and send them our new products, services and offers through this, there are many websites that offer these services. My suggestion is to use the SendPulse site, which is Unlimited and free permission to send us notifications. You can see an example of the annotation in the image below:
A wholesaler of a website usually happens on days that we send suggestions to our users via email or other methods. In contrast to the public view that they suspect that their email has lost its effectiveness, the return on investment, or its ROI, per One dollar is forty dollars.
In summary, we highlighted ways to increase website sales
We explained ways to improve the user experience and availability of everything on the site and put online chat.
We also talked about providing a full explanation of the product and service as well as the cumulative effect of increasing sales
We said that e-mail marketing has the highest conversion rate, and the rate of return on investment for one dollar is 40 dollars, ie we introduce a relatively new technology called Push Notification, which allows you to contact with him without having an email. Was in contact.