The goal of Internet marketing and overall digital marketing is to introduce products and services using one or more digital media. The difference to traditional marketing is that we can apply different tools to measure, analyze and manage the advertising which we've set it up to analyze individual feedback. The number of visits on the website, the amount of time spent on the product page, the conversion rate of the visitor to the buyer, the rate of popularity and usefulness of the site content, and ... data that we can control using tools.
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Introducing channels and various elements of Internet marketing
Internet marketing involves a chain of continuous activities on related channels such as website, email marketing, search engine optimization, and so on. I will go on to briefly outline each of them, and in the next posts, on each of them. I will talk about a separate and specialized face.
- website
Having a standard website is one of the Internet marketing needs. The internet marketing path that we are going to finally reach our website and sell our products and services in this place.
You can also liken the website to be a magnet that is responsible for capturing the lead (lead), or email.
- Online advertising
Online advertising is a marketing strategy used by the Internet to gain access to or increase web site traffic.
- Search Engine Marketing
Search Engine Marketing (SEM) is one of the subsets of Internet Marketing. This technique is used to increase the results of visits to search engines, which is a PPC pay-per-click payment or web site optimization and rewrite.
- e-mail marketing
Marketing email is the basis of Internet marketing, and this kind of marketing is divided into two parts, broadcast messages sent to all members of the site and the newsletter, and follow up emails that are sent in a separate scenario and process for individuals.
- Social Networks
In Social Network Marketing (SMM), our goal is to attract the attention of the audience to a particular topic or to direct them to our site and create traffic.
- blogging
Blog Marketing is a process that we advertise and promote through our blog, business, website or services.
- Content marketing
Content marketing focuses on producing content valuable and relevant to business goals. Our goal is to create content to interact with current audiences and gain new customers and audience. This content can be video, e-books, blogs, pictures and more.
- Online PR (PR)
Through public relations, we can name a business at a low cost, and introduce our business to a large number of audiences. One of the methods of PR on the Internet is to advertise advertisements on news sites related to our own business.
- Web analytics
There are tools like Google Analytics and the Google Search Console that we can use to measure the visitor's and behavior of website contacts and improve our business growth, and we can check how many have arrived at our site, how long on pages and we can also review the exit rates of our users and improve them.
Thank you for taking the time to read this article.
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